bleed, sisters, or there will be hell to pay!

Amalgam of coverage from CNN.com and another site:

The national office of a sorority whose members were urged to lie about their health to boost turnout in a competitive campus blood drive apologized Tuesday. [...]

In an e-mail sent last Tuesday to about 170 members of Gamma Phi Beta, sophomore Christie Key, the chapter's blood donation coordinator, wrote: "I dont care if you got a tattoo last week LIE. I dont care if you have a cold. Suck it up. We all do. LIE. Recent peircings? LIE."

She added: "Even if youre going to use the Do Not Use My Blood sticker, GIVE ANYWAY." Donors who have second thoughts at the donation site can discreetly attach a sticker to a health questionnaire indicating their blood shouldn't be used.

In her e-mail, Key wrote: "We're not messing around. Punishment for not giving blood is going to be quite severe. Phi Delt and D-Chi had 100% of their houses signed up, no problem. Fraternities don’t stand for BS like that and we’re not going to either.”