eau de whoppers (or, further evidence of declining standards for what counts as a "good story")

From a story on CNN.com about online dating: "I want to read you a quote from someone... [This guy] went to a site called JDate.com, and here's his experience summed up in a couple of pithy sentences. 'I went on five, maybe 10 dates,' he told The Atlanta Journal Constitution, 'and they were bad. But I loved it because I got a good story out of it. There is one woman who smelled like malt balls.'"