Sunday, July 13, 2003

going postal online

Today is not a great day for my TV-less existence. Instead, I am following one of the decisive stages of the tour live via text updates on the web. The medium predictably loses much of the drama of the message.

As long as I'm following bicycle racing online, I should Google-around and try to figure out what the angle is for the United States Postal Service to be sponsoring one of the leading bicycle teams. Do they have some important European revenue stream that I don't know about? Does sponsoring Lance Armstrong give them visibility for some niche American revenue stream? Why bicycle racing? Or is there a USPS NASCAR team that I'm unaware of just because it hasn't been so successful?

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