"The Super Bowl and its ads are the most widely-watched television event of the year. But paying top dollar to hawk products during the game doesn't guarantee a sales boost. On the one hand, Apple Computer's infamous '1984' ad nearly two decades ago helped generate $4.5 million in sales within six hours of its broadcast, according to Bernice Kanner's 'The Super Bowl of Advertising: How the Commercials Won the Game.' "(Here is the commercial, BTW.)
Tuesday, February 08, 2005
um, what was infamous about Apple's '1984' ad? does anybody know?