"Have you thought about subscribing to your favorite magazine but you were reluctant to pay the newsstand price?" I mean, come on! What kind of economic imbeciles would sociologists have to be to actually languish under such a torment!
Despite whatever misgivings I may have about sociology, I do not believe that there are any sociologists who are, in anything approximating a clinical sense, idiots. Understand, moreover, that because no one starts college as a sociology major, everybody is already some years past buying their first magazines by the time they join ASA. Consequently, I don't understand how anyone can reach even the lower-bound age and literacy of an entry-level ASA member and not already know that, if you are going to subscribe to a magazine, you should be able to find a better rate than the newsstand price.
So, it will be obvious to every member who reads this ad that ASA is not actually offering them anything special when it says it can get them magazine subscriptions at below newsstand prices. Why pretend otherwise? Rather than making some weird and inept pitch that makes the ASA sound not just overcommercialized but incompetently overcommercialized, why not just try leveling with members? Why not offer an ad that says something like:
Whenever you subscribe to a magazine, somebody makes money. Why not have it be ASA? Do the discipline a favor. Besides, it won't cost you anything, because if you can find a price lower than what's listed on our service, we can match it.