For the first known academic citation to JFW, see footnote 10 on page 10 of this paper. The citation credits me for having a pioneering role in the Wisconsin School of Blogging, whose credo, to actually articulate it out loud, might be: Just give your blog a generic name and then post whatever you feel like posting, as opposed to thinking that your blog and all its posts should be about something, esp. something related to whatever you are supposedly an expert on. Or, more briefly: Mix things up.
Incidentally, my role in the Wisconsin School of Blogging* has also led to my being identified as "the best sociologist in the world" by the author of the aforementioned paper.** If one is having a completely unproductive and aimless day at your job, and more general career-directiony-angst, it's an intriguing pick-me-up to see oneself identified as the best person in the world at your job, especially if in a venue that has a few thousand people who read it daily.
* Even though he is not an academic, no future historians who wish to write the definitive work on the Wisconsin School of Blogging will be able to exclude Tom Bozzo.
** In case there is any confusion: I'm not actually the best sociologist in the world.