Nintendo's turnaround began five years ago, when the company's top strategists, including CEO Satoru Iwata and legendary game designer Shigeru Miyamoto, zeroed in on two troubling trends: As young consumers started careers and families, they gradually cut back on game time. And as consoles became more powerful, making games for them got more expensive.
Wednesday, April 25, 2007
the only way we can turn this company around is to make a product sufficiently addictive as to undermine career aspirations and family life
From CNN.com story on the Wii: