Nintendo's turnaround began five years ago, when the company's top strategists, including CEO Satoru Iwata and legendary game designer Shigeru Miyamoto, zeroed in on two troubling trends: As young consumers started careers and families, they gradually cut back on game time. And as consoles became more powerful, making games for them got more expensive.
Wednesday, April 25, 2007
the only way we can turn this company around is to make a product sufficiently addictive as to undermine career aspirations and family life
From CNN.com story on the Wii:
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hi again - i just wanted to chime in on this general topic as it was/is interesting to me in my previous career as a software project manager. are you familiar with kathy sierra? she has written a lot about this subject, though she recently stopped blogging because of an unfortunate incident (which you can read all about by googling her - i'm not sure if this thing will let me actually post a link).
hmm sorry - it was late when i read this! kathy sierra writes about products and marketing (in a refreshingly interesting and non-slimy way), not undermining families and careers.
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