"Buick's sales were down 22 percent in the first three months of the year, leaving it with sales of about 60,000 cars and trucks, only a tenth of G.M.'s Chevrolet brand. Worse, despite using Tiger Woods as a pitchman and Aerosmith's 'Dream On' in commercials for the new Buick LaCrosse sedan, the brand cannot shake its granddad demographics."Jesus Christ: Aerosmith is a granddad demographic! As far as I can tell, few things in American culture are more tenacious than this continued belief that Aerosmith is the cool rock glue that binds all generations together. Because middle-aged men remember that Aerosmith managed to ride Alicia Silverstone's nymphette-next-door looks to a modest sell-out-pop-rock comeback 11-12 years ago (yes, it was that long!), they've got the idea that there are still people under 30 out there with whom they can bond about how awesome Steven Tyler and the boys are. Remember when they did that duet with Run DMC? Totally rad!
A couple years ago, I was asked to review an nth edition of a sociology textbook that had long used "Genesis's music is really great!" as one of various examples of an attitude. I suggested that they change the reference to something other more timely or more timeless. The next edition comes out, and the change was "Aerosmith's music is really great!" Aerosmith was formed only three years after Genesis was formed, and was formed one year before I was born. Aerosmith's "Dream On", the song Buick is using to try to appeal to hip young car buyers, was recorded when I was five.
In terms of timeless artistic merit: Genesis(Peter Gabriel in front) >> Aerosmith(Early) > Aerosmith(Middle) > Genesis(Phil Collins in front) > Jeremy(doing "Janey's Got A Gun" at karaoke) > Aerosmith(Now) > Phil Collins(in Buster).