Monday, December 19, 2005
more yule blog cheer
You do understand that a gift card is basically an interest-free loan to whatever company issues the gift card, right? I am amazed that there are companies that start deducting value from a gift card if it goes unused for such-and-such a time, when the longer gift cards go unused, the more money the company makes. You also understand that the key nonsymbolic difference between a gift card and just giving somebody cash is that by giving somebody a gift card you force the recipient to spend the money where you want them to spend it, as opposed to where they might otherwise prefer to spend it? Not that I haven't given gift cards as gifts, and not that I haven't been touched by gift cards I've received from others. I'm just, you know, saying.