Friday, October 28, 2005

a shocking recommendation

As we all know, Amazon.com is meticulously optimized by hordes of marketing-statistician-whiz-kids grown in vats in Seattle and raised to focus single-mindedly on figuring out how to program their interface so as to use the information from your past visits to provide the absolute most optimal ads on the front page for what you might be convinced to buy from them next.

The other day, I placed an order from Amazon for a GPS device that I can wear on my wrist when I run, partly so I can't get lost when I stray off my standard loop and partly so I might have some better grasp either on how far or how fast I'm running. This is what was generated for me as the main advertisement the next time I visited Amazon:



Yes, Amazon seems to believe that so long as I've taken up running far enough that I need a GPS system, my next gadget fetish will be something for when all this running puts me into cardiac arrest. Thanks for the vote of confidence, Amazon.

Thank God my family did not have one of these in the house when I was growing up. Being a youngest sibling, I can guarantee you that if we did, I would be dead. The last words that I would have heard would have been my sister shouting "Clear!" to whichever friends of hers were holding me down.

10 comments:

A+ said...

My cousin was one of the engineers that developed the technology for gps. Now he's a swami. He's pretty awesome.

Rhymes With Scrabble said...

Hey, be glad you never did a research project on representations of Native American masculinity in romance genre fiction. I got ads for titles like Savage Thunder Moon for a YEAR before I realized I could tell it to stop using certain purchases to make recommendations.

brady said...

Okay, that was damn funny. Which, given the day I've had, is appreciated.

Rhymes With Scrabble said...

I hate to burst your bubble, Jeremy, but I went to the Amazon site last night and it was pushing the home defillibrator on ME. And god knows I don't run.

jeremy said...

RWS: I think Amazon recommended it to you because they were hoping you'd bring it to karaoke, where you know it would add to the hijinks and fun.

Oscar Madison said...

LOL

A+ said...

Wow, you guys got defibrillators as suggestions? All I got was camera accessories and 10% off Tums.

Anonymous said...

Great fun at a Halloween party.

Allen said...

Yeah, I'm getting the defibrillator suggestion too, and I don't think Amazon knows I bike. Is it our ages?

Rhymes With Scrabble said...

You think it thinks that now that I'm about to turn 24, I need a defibrillator?