So, as your fearless consumer reporter, I decided to check out the new feature on iTunes that allows you to buy new music videos. I typed in the names of a few songs whose videos I could imagine myself feeling a sudden Apple-generated Need To Own (namely: "Take On Me," "Hey Ya!," and "No Scrubs"), but none were available. Then I just started looking through their Top 100 sales list, and I saw maybe 10 that I immediately hankered to own (e.g., "Tubthumping", "Maps", "Billie Jean", "Fast As You Can" ...).
I decided, though, to be frugal and just to buy "Goodbye Earl", or, at least, to buy just that and "Tubthumping". I tell you, nothing about watching some sassy women singing about a vigilante homicide to get one's spirit going in the morning. $2 is hardly an expense to fret over, especially when it is so easily justified by my decision not to spend $20 to use my monitor to watch the Hawkeyes-Hoosiers football game on my monitor this afternoon (yes! my two alma maters square off!).* Still, it did seem like the beginning of a spending pattern that could cumulate to Real Money quickly. Fortunately, perhaps, the video playback isn't of particularly impressive quality on my system, so I think it won't be anywhere near as tantalizing as I might have imagined.
I've read that I can download a video on my Nano and then buy some cable or gadget that would allow me to play it at higher quality through the television that I recently claimed in the national press not to own.** I will not be doing this.
* Not to mention also deciding not to spend $240 to perform "Goodbye Earl" myself at karaoke with Constance.
** Okay, it's a time-old philosophical question, but: if a television sits in a cabinet not hooked up or even ever plugged in, do you really have one? Are you really lying if you tell a reporter that you don't?