"It's a weird decision problem. It's not like choosing between Coke and Pepsi. It's like choosing between Coke and Cheeseburgers. Which isn't as bad as choosing between Coke and Playing Frisbee or between Coke and Paisley, but still--"
"Why don't you just say it's like apples and oranges?"
"Because apples and oranges aren't really 'like apples and oranges.' They're both fruit. They have a big bowl of fruit for sale at the cafeteria that has both apples and oranges. That's a regular choice that people make all the time."