Kum & Go is a convenience store chain with most of its locations in Iowa. As you can imagine, the blatent/latent coarseness of the name has inspired a slew of cacophemisms* among Midwestern youth, my favorites being to refer to the local "Sperm and Split" or the "Ejaculate and Evacuate." The big news back where I'm from is that someone walked into a Kum & Go about twenty miles from my hometown and bought a Powerball ticket that is now worth over $200 million. At last report, the winner(s) had still not stepped forward. I just called home and verified that my parents are not the winners (my mother says she didn't buy the ticket and reports no suspicious behavior or purchases by my father). According to her, the leading rumor is apparently that the winners are a group of teachers at the local community college, based on a report that a bunch of them stopped showing up for work.
College teachers who do not see their work as enough of a calling that they would still fulfill all their obligations if they were suddenly multimillionaires? Can you imagine?
Of course, there are those findings that people who win lottery jackpots are happier immediately afterward but not any happier a year later. This is generally taken as indicating some profound truth about humanity, and much more rarely taken as possibly suggesting that behavioral science still really doesn't have great conceptualization or measurement of happiness.
I know someone who told his children he would disown them if they ever played the lottery. I know another person who is fond of referring to it as an "idiot tax." It's supposedly irrational, a pastime for suckers. My father spends something like $100-$200 year on lottery tickets. He gets at least that amount of benefit out of imagining what he would do if he won. While it is true that one has approximately the same chances of winning the lottery whether one plays or not, that miniscule difference does make all the difference for the imagination.
* "Cacophemism" is the opposite of "euphemism", so it's a turn of phrase that is less circumspect than what it is used as a substitute for.