SIOUX CITY, Iowa (AP) — City leaders have scrapped plans to do away with the Sioux Gateway Airport's unflattering three-letter identifier — SUX — and instead have made it the centerpiece of the airport's new marketing campaign.Although I bet they would sell more "FLY GAY" t-shirts than they will FLY SUX.
The code, used by pilots and airports worldwide and printed on tickets and luggage tags, will be used on T-shirts and caps sporting the airport's new slogan, "FLY SUX." It also forms the address of the airport's redesigned Web site — http://www.flysux.com.
Sioux City officials petitioned the Federal Aviation Administration to change the code in 1988 and 2002. At one point, the FAA offered the city five alternatives — GWU, GYO, GYT, SGV and GAY — but airport trustees turned them down.
Monday, October 22, 2007
i am trying to imagining the sioux city officials response when the faa told them, 'don't want SUX? how about GAY?'
From AP [HT: MS]: