Jay uses the example in his sociology class of Radiohead letting fans choose how much to pay for their new album and discovers that no one in his class appears to have heard of them.
Completely unrelatedly, an unusually kind-spirited friend of mine recently had occasion where she was supposed to speak extemporaneously for a few minutes about her "least favorite celebrity." She ended up drawing a blank. I told her that if I had been me, I would have done Paul McCartney (see, e.g., here or here). We then decided that maybe this wasn't a good idea, given that the task was only to speak briefly and that there was some incentive not to come across as a raving lunatic during that time.